Video Prospecting Best Practices
- Keep it short and sweet: Attention spans are short, so keep your video under 2 minutes to make sure you get your message across before the viewer loses interest.
- Personalize the content: Tailor the content of your video to the specific prospect you’re targeting. Use their name, mention their industry or business, and highlight how your product or service can help them.
- Be authentic: Don’t read from a script or use a template. Be yourself and show your personality, as this will help build rapport and establish trust.
- Provide value: Make sure your video provides value to the viewer. This can be in the form of information, insights, or a demonstration of your product/service.
- Include a call-to-action: End your video with a clear call-to-action, such as scheduling a meeting or demo, visiting your website, or following up with you.
- Optimize for mobile: Many people watch videos on their mobile devices, so make sure your video is optimized for mobile viewing. This includes using subtitles, a clear and simple layout, and large fonts.
- Use analytics: Use analytics to track engagement and identify areas for improvement. This can help you refine your video prospecting strategy and create more effective videos in the future.
Here Is An Example Of A Video Prospecting Script:
“Hi [Prospect’s Name],
My name is [Your Name] and I’m a [Your Position] at [Your Company]. I wanted to take a few moments to introduce myself and share how our company can help [Prospect’s Company].
We noticed that [Prospect’s Company] is in the [Prospect’s Industry] industry and we have helped other companies in this industry achieve [specific results]. I think our services could be a great fit for your company.
In particular, we specialize in [Your Service or Product] and have helped companies like [Customer Example] achieve [specific results or ROI].
I’d love to schedule a time to chat further and learn more about your business goals and how we can help you achieve them. Are you available for a call next week? Let me know and I can send over a calendar invite.
Thank you for your time, and I look forward to speaking with you soon.”
Remember to keep the video short and engaging and personalize it to the specific prospect you’re targeting. Don’t forget to include a clear call-to-action at the end of the video.
Why You Shouldn’t Worry What You Look Like In Your Videos.
- Authenticity matters more than appearance: Your audience is more likely to connect with you when you come across as authentic and genuine. This means being yourself, and not worrying too much about looking perfect.
- Your message is more important: The purpose of your video is to deliver a message or information, not to showcase your appearance. Focus on delivering your message effectively, and your audience will be more interested in what you have to say.
- Imperfections make you relatable: Nobody is perfect, and your audience will appreciate seeing that you’re just like them. By embracing your imperfections, you can create a sense of authenticity and build trust with your audience.
- Video is a medium that values personality: Video is a great medium for showcasing your personality and building relationships with your audience. Don’t be afraid to let your personality shine through, as this is what will make your videos memorable and engaging.
